ATP Tour Partners with Polaroid Eyewear for Global Collaboration
Polaroid Eyewear, a pioneering global eyewear brand, has joined forces with the ATP Tour in a new partnership.
January 28, 2025
ATP Tour
ATP Chief Business Officer Daniele Sanò and Safilo Group CMO OCB & Global Head of Communication Alberto Macciani.
By Press Release
Polaroid Eyewear Embarks on ATP Tour Partnership Through 2027
The ATP Tour has announced a dynamic partnership with Polaroid Eyewear, set to span through 2027. This collaboration brings together two global brands that share a passion for innovation and connecting with enthusiastic fans worldwide.
About Polaroid Eyewear
Polaroid Eyewear is renowned for its cutting-edge polarized lenses and stylish designs, making it one of the leading eyewear brands in the world. As part of the Safilo Group, it is recognized for its commitment to functionality and fashion.
Event Activations and Fan Experiences
Polaroid Eyewear will be prominently featured at several ATP Tour events, including the Mutua Madrid Open, Internazionali BNL d’Italia, and the Swedish Open. The brand plans to provide fans with exclusive activation spaces and engaging activities in Fan Zones, as well as participation in on-site kids’ programs.
ATP Chair Umpires will also be donning Polaroid Eyewear on court, adding to the brand’s visibility. Additionally, Polaroid will leverage ATP Tour’s social and digital platforms to reach the global tennis community throughout the year.
Lorenzo Musetti named Polaroid Eyewear Ambassador
Lorenzo Musetti, a top-ranking ATP player and Olympic Bronze Medalist, has been appointed as the Polaroid Eyewear Ambassador for 2025. Currently positioned in the Top 20 of the PIF ATP Rankings, Musetti brings a perfect blend of talent and style to the partnership.
Musetti, known for his innovative approach to on-court fashion, embodies the brand’s commitment to both performance and aesthetics. His involvement ensures that Polaroid Eyewear’s slogan of “style and function” resonates with fans globally.
Quotes from Key Figures
“We’re proud to welcome Polaroid Eyewear to the ATP Tour partner portfolio,” stated Daniele Sanò, ATP Chief Business Officer. “Our partnership unites two global brands with a shared vision of connecting with passionate fans worldwide and a commitment to innovation.”
Alberto Macciani, Safilo Group CMO OCB & Global Head of Communication, added, “We are delighted to become the ATP Tour’s Official Eyewear Partner. This truly global platform provides the perfect opportunity to expose the Polaroid Eyewear brand, allowing us to engage new customers and expand our footprint. With Polaroid Eyewear’s innovative products, we look forward to enabling everyone to enjoy watching tennis with perfect vision and high protection.”
Lorenzo Musetti, in his capacity as Polaroid Eyewear’s Brand Ambassador, expressed his excitement, “I’m honoured to join Polaroid Eyewear as Brand Ambassador for their 2025 global campaign. Like their frames, my tennis is all about style and function. The polarised lenses are a game-changer too, helping me stay focused on the court even on the brightest days.”
Conclusion
This partnership between ATP Tour and Polaroid Eyewear is a perfect blend of innovation, fashion, and sports. Through exclusive activations and the ambassadorship of a prominent player like Lorenzo Musetti, this collaboration is poised to engage fans globally and enhance the overall experience of ATP Tour events.
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