“Like many apps, Tiktok collects personal data. It does this through two methods. First, by the registration form that everyone fills in knowingly by providing their name, age and photo, for example. Then in a more discreet way, via integrated third-party software that is installed on the phone to obtain information such as the location of the user.
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On this kind of free application, the income of which is largely derived from advertising, this data is then sold and analyzed, in order to determine the behavior and needs of each person, in order to influence them in the long term.
The important thing is to be transparent with users
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When using this app it is therefore clear that part of his privacy is being shared and sold. But it is also clear that the user consents, in principle. It is therefore important that the teenager knows that he can deactivate geolocation, block access to certain parts of his phone and, simply, control the nature of his publications. Finally, it is above all about making conscious and reasoned use of TikTok. “