Is Apple’s Vision Pro Headset Failing Already?
A recent report by The Information reveals a shocking turn of events for Apple’s highly anticipated Vision Pro headset. Sources say Apple is considering ending production of the headset by the end of 2024, just less than a year after its launch. Could this be a major setback for Apple’s ambitions in the burgeoning world of mixed reality?
Production Cuts and Surpluses
The report cites significant production cuts by Apple. Suppliers have manufactured an estimated 500,000 to 600,000 units, a figure far exceeding current demand. Some factories even halted component production as early as May due to Apple’s concerning sales forecasts. This has resulted in warehouses overflowing with unused parts.
Assembly partner Luxshare, charged with producing the headsets, has reportedly been informed that production might cease altogether in November. Currently, they are operating at half capacity, building only around 1,000 units per day.
Second Generation on Hold, Affordable Headset in Focus
Adding to the concerns, the development of the second generation Vision Pro has been postponed for at least a year. Instead, Apple is reportedly focusing on creating a more affordable headset model.
However, even this future version faces limited production targets. Apple has asked suppliers to prepare for a maximum of four million units over the headset’s lifecycle, a significant drop compared to the initial Vision Pro projections.
A Potential Minor Software Update
To mitigate the existing component surplus, Apple might release a minor software update for the current Vision Pro, primarily focused on upgrading the processor.
This move could signal a short-term strategy to boost interest without making significant design changes.
Mixed Reality at a Crossroads for Apple?**
Apple’s reported actions regarding the Vision Pro raise serious questions about the company’s commitment to the mixed reality space. While the high price point and lack of compelling content are likely contributing factors, this sudden shift in strategy suggests that Apple may need to rethink its approach.
What do you think about Apple’s possible decision regarding the Vision Pro? Is this a temporary setback, or a sign of more significant challenges for mixed reality technology? Share your thoughts in the comments below!