A specialist in the field and with extensive experience at Citroën, Aline Germain has been appointed marketing manager for the brand. She succeeds Federico Goyret and reports directly to Xavier Chardon.
Aline Germain is appointed marketing manager of Citroën. ©Citroen
Aline Germain is the new marketing manager at Citroën. She will officially replace Federico Goyret in this position on 1is January 2026. The new functions of the latter will be announced later, specifies the brand’s press release.
Holder of a master’s degree in marketing from Sup de Co Montpellier Business School, Aline Germain began her career at Citroën in 2001 as coordinator of international advertising and global media.
In 2008, she became head of marketing and sales promotion at Citroën, before moving to the Netherlands in 2016 as marketing director for Citroën and DS Automobiles.
In 2021, she was named Director of Sales and Marketing for Jeep in Greater Europe, before becoming Director of Content and Marketing for the Jeep brand in Greater Europe. Since 2025, she has served as director of content and digital for the Jeep, Dodge and RAM brands.
In her new role, Aline Germain will report directly to Xavier Chardon, the director of Citroën. The latter says “very happy to welcome Aline Germain to the position of marketing manager for the Citroën brand. His extensive experience in the field of marketing and in different areas such as content, digital, media and advertising […] will help strengthen the position and image of the brand globally.“
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