Harris Campaign Launches Digital Ad Targeting Latino Voters Amid Puerto Rico Controversy
Vice President Kamala Harris’ campaign has seized on recent racist comments made by an ally of Donald Trump to launch a new digital ad campaign targeting Latino voters, focusing on Puerto Ricans and the discrepancies between Harris’ and former President Trump’s agendas.
Campaign Targets Latino Voters Amid Controversy
The Harris campaign unveiled a 30-second ad designed to resonate with Latino voters, arguing that they "deserve better" than what Donald Trump has to offer.
New York Commentator’s Controversial Remarks
The ad follows derogatory remarks made by comedian Tony Hinchcliffe during a pre-program at Trump’s Madison Square Garden rally in New York. Hinchcliffe made crude jokes about Latinos and referred to Puerto Rico as a "floating island of garbage," drawing widespread criticism.
Targeted Advertising on Latino Media Platforms
The 30-second spot will run on platforms like YouTube TV, Hulu, and Snapchat, where Latino viewers consume a significant portion of their media content. Additionally, the Harris campaign will place new digital ads in the most popular newspaper in Puerto Rico, "El Nuevo Dia," through Election Day.
Policy Highlights in New Spot
The digital ad features statements from the comedian, followed by actions and words from Trump. This is countered by Harris’ own words, referencing her campaign’s agenda for Puerto Ricans, which includes an "opportunity economy" to build a resilient energy grid.
Strategic Partnerships with Latin Music Stars
Following her stop in Pennsylvania’s Puerto Rican community, Vice President Harris’ campaign plans to collaborate with major Latin music stars like Bad Bunny, Jennifer Lopez, Ricky Martin, and Luis Fonzi to amplify their message. Collectively, their massive Instagram followings can potentially create a large ripple effect, benefiting Harris’ campaign.
Why This Ad Campaign Matters
Empathy and Resonance
The Harris campaign’s strategic focus on the Puerto Rican community taps into a reservoir of empathy and resonates with Latino voters who may feel marginalized by the Trump administration’s policies and rhetoric.
Election Impact
While Pennsylvania is home to over 450,000 Puerto Ricans, significant populations also reside in North Carolina, Wisconsin, and Michigan. These states are crucial battlegrounds where the outcome of the election may hinge on minimal margins.
Conclusion
The new ad campaign not only amplifies Vice President Harris’ agenda for the Puerto Rican community but also underscores the stark contrasts between her approach and that of the Trump administration. Leveraging the influence of major Latin music stars on social media further amplifies the campaign’s message, placing Harris at the forefront of an effort to inspire and unify Latino voters.
Call to Action
Join Vice President Kamala Harris in championing a new and inclusive approach to govern. Share your support and amplify her messages on social media via Bad Bunny, Jennifer Lopez, Ricky Martin, and Luis Fonzi’s posts.
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