A digital marketing and social media coordinator plays a crucial role in managing a company’s online presence. This position involves overseeing social media channels,engaging with customers,developing and implementing content strategies,and coordinating digital campaigns. The ultimate goal is to maximize sales potential and enhance brand recognition.

Key Responsibilities

The responsibilities of a digital marketing coordinator are diverse and encompass various aspects of digital marketing. These include:

• Supporting the implementation of the marketing plan.
• Managing the company’s digital initiatives.
• Coordinating and participating in industry events.
• Managing budgets, partners, and suppliers.

“Management of digital actions of the company; Coordinate and participate in events; Budget management, partners and suppliers.”

Core Tasks

The daily tasks of a digital marketing coordinator are varied and require a blend of creativity, analytical skills, and project management abilities. Key tasks include:

• Contributing to the continuous advancement of the company’s image.
• Coordinating the execution of digital marketing projects and ensuring follow-up with relevant departments.
• Drafting and producing structured and engaging content for various media platforms, utilizing a structured content plan that includes organic and paid media, and also newsletters.
• Managing interaction with customers across different media channels.
• Providing consulting support to sales, parts & service, and human resources teams.
• Performing administrative tasks related to marketing, such as co-op complaints, budget monitoring, and order processing.
• Participating in special projects as needed.

Essential Skills and Qualifications

To excel in a digital marketing coordinator role, candidates typically need a specific set of skills and qualifications:

• A minimum of 3 years of experience in a social media coordination position.
• A strong understanding of digital media, including websites, social media platforms, email marketing, and online advertising (PPC and beyond).
• Experience with WordPress content management system.
• proficiency in SEO (Search Engine Optimization) techniques.
• The ability to create static or animated content,including videos,for use on digital platforms.
• The ability to manage multiple projects simultaneously, adhering to deadlines and budgets, with autonomy, rigor, and analytical thinking.
• The ability to collaborate effectively with various departments, partners, and suppliers.
• Proactivity in identifying solutions and continuously improving communication and marketing processes.
• Creativity in developing new ways to promote sales and business across different departments.
• Strong attention to detail and the ability to work both independently and as part of a team.
• Availability and versatility for occasional travel to branches and events (vehicle and driving license required).
• Bilingualism (French and English) with excellent written French skills.
• The ability to work both in-person and remotely as needed.