Dhe corona crisis doesn’t hit clubs and discos, but also a party for which you don’t need a DJ: the Tupper party. Due to the corona epidemic, the American group Tupperware has to put its direct sales on hold.
Tupper parties are events where new products are presented. Customers can purchase them directly and go home with them. The Tupper Party is the main sales channel for the company, which mainly sells kitchen and household items.
To compensate for the losses, Tupperware has now expanded its online range in Germany. The company announced this week. In addition to new products, customers will now also find around 250 spare parts for products such as the well-known food storage container or lunch boxes.
“We have heard time and again that our customers have a bowl without a lid in their household. I know from experience how often the right lid can no longer be found, ”said Hauke Grotevent, Managing Director of Tupperware Germany, in the official announcement.
Customers should not have to do without Tupper parties either: In an online portal, hosts who receive a ten percent commission for each product sold can continue to bring the goods to the customer. Instead of a personal meeting, organizers and customers have been able to make digital appointments for a few weeks now. Instead of snacks, there are sales talks in the chat and the possibility to order products online.
That was possible before the Corona crisis. “We wanted to reduce the administrative processes so that they had more time to do what they loved: holding Tupper parties,” said Grotevent. Customers are also meeting more and more frequently in so-called Whatsapp Tupper parties. There, hosts present the products in videos, customer questions are answered directly in the chat.
But it’s not just the corona crisis that has been bothering the Group for a long time. For the past year, the company announced a decline in sales of between 12 and 14 percent. In times of social media and online shopping, the direct sales model is considered outdated. It was only in 2018 that Tupperware opened an online shop. The group also finds it difficult to inspire younger customers. Already in February the company predicted a double-digit decline in sales for 2020, which should now increase due to the epidemic.
Last November, Tupperware removed its CEO, Tricia Stitzel, who had only held her post for a year and a half. Since then, the company has been temporarily managed by Christopher O’Leary, a member of the Board of Directors. Tupperware was founded in 1938, ten years later the first Tupper party took place.