Friday, May 29, 2020

Confinement: the French cling to social networks

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Social networks, an appreciable crutch for better living confinement. According to a study by the CSA Institute for the LinkedIn France network, relayed by The Parisian, 55% of French people admit that they would find it difficult to live in confinement without being able to consult social networks. For 22% of respondents, it is also unthinkable to consider confining themselves without social networks.

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These means of communication make it possible to break the loneliness inherent in confinement and to keep in touch with those close to you for news. 34% of respondents indicate that they are chatting with friends or family via their tablet, smartphone or computer during virtual conversations. The study also makes it possible to emphasize that, for 54% of people aged 50 to 64, the use of Facebook, WhatsApp or even Twitter has become more intensive with confinement. Ditto for those over 65 (44%).

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In support of the professional world

Social networks also allow you to relax and seek a little distraction. Thus, 52% of respondents declare going to social networks for this use. 36% of those surveyed admit to relaying videos and humorous messages.

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For companies, social networks have another advantage: allowing them to continue the activity more or less normally. In fact, according to the CSA Institute study, these different platforms allow you to keep in touch with your professional contacts, plan meetings or better coordinate your work with your colleagues. Fabienne Arata, Director of LinkedIn France, says at Parisian that “the real novelty is the leaders who speak on subjects that are important to them and the sharing of information via the hashtags #TousSolidaires or # Covid19”.

This study was carried out online between March 27 and March 31, 2020, with 1,002 French adults.

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